This week we’ll teach you a simple process that allows you to maintain a constant social media presence without constant effort. Impossible, right? Nope!
First, the tools you need to accomplish this amazing goal:
4. Google Docs or Excel
And here’s what you’ll be doing:
Creating a whole month’s worth of content at whatever pace you’d like and setting up an automatic system that catches your targets’ attention, makes them aware of your brand, and increases the chances that they’ll actually visit your website.
You can do this all over just a couple days (or even just a few hours) and then free up the rest of your month to engage with your targets in real-time (more on that later).
Okay! Now we’re ready to jump right into the tutorial:
BuzzSumo is the most “2015” thing of all time. It’s a website where you can find the most-shared content related to your business, so that you can repost that same content as a way of attracting potential targets to your business.
It’s $99 per month, which is kind of a lot, but they also offer a free trial. So let’s say you’re running a one-month social media campaign and you want to share two pieces of content per day.
You go on BuzzSumo, type in relevant keywords, and find 60 pieces of content…
…And you’re done with Step One!
Next you enter the links for this content into a Google Doc or Excel spreadsheet.
We recommend four categories for your spreadsheet: one titled “Content,” one titled “Original Link,” one titled “Sniply Link,” and one to mark the tasks complete.
In the content column, you can put *your* personalized caption. We HIGHLY recommend doing this. A common mistake people make is to just repost an article without connecting it to their brand. That might help your target learn something cool, but it won’t help you get your brand into their head!
So here’s an actual example that we used here at BrainBuzz:
We shared an article about the Hubble Telescope taking a picture of a galaxy that looks like a smiley face.
Here’s the caption we did NOT use:
Hubble Telescope Takes Picture of Smiley Face Galaxy
Here’s the caption we DID use:
The human brain is wired to recognize faces everywhere. Space Rules.
You see the difference? Not only is it more interesting than the matter-of-fact headline, it connects the content with your brand. Plus, the link you share already includes the matter-of-fact headline!
So you write up your 60 captions, stick them in your spreadsheet, and you’re done with Step Two!
Next is Sniply. The great thing about this step is that it requires basically zero thinking.
Sniply is a tool that shortens your links so that they’re tweetable (That’s the cute way of saying usable on Twitter.) Sniply links are necessary for Twitter because of the character limit, but they’re also great for any social medium. Another thing that Sniply does is include a link back to your website with a little picture of you on the bottom lefthand corner of the content page. This is great because when a target clinks a link that you posted without Sniply, they usually kind of forget about you and might not be willing to spontaneously click back to your social media page and visit your website. So Sniply does that for you! Oh, and it’s free too!
So you stick your links in Sniply, put the shortened links in your spreadsheet, and that’s it! You’re done with Step Three!
Okay, Brainbuzz, I have my content all set up at the beginning of the month, but I still have to post it everyday, twice a day, right? Wrong!
Here comes Hootsuite!
Hootsuite is basically the coolest tool of all time. It’s free, just like Sniply and the BuzzSumo trial, and it takes the pressure out of social media.
You enter your content into Hootsuite and it will post it automatically for the whole month (or for however long your campaign is), on a customizable schedule.
That’s it! Step Four completed, and you’re done with your month-long social media campaign with 28 days to spare.
If you really want to kick your social media marketing up a notch contact BrainBuzz now. Cat’s available by phone or email.